Basic Legibility: the Best Payback for Improving Your Job Postings
Everybody’s in a hurry. You’re already working overtime. Some Hospitals have to funnel volunteers to HR to help with filing. So how do you #Advertise hard to fill Jobs? Someone cuts and pastes some job description text into a #Healthcare job board and announces this important hard to fill opening is posted!
Quite often each field (job description, requirements, etc.) is displayed as one big block of text: no paragraphs; often missing punctuation; and definitely hard to read. Did anyone notice? Only takes a second to click on the ad. Maybe they don’t think it’s a problem. Maybe they don’t know easy it is to fix.
Breaking up a block of text is faster than getting a cup of coffee.
a line break takes 4 keystrokes: <br>
a blank line takes 8 keystrokes: <br> <br> (or less if you’re in PASTE mode)
Faster than getting that coffee!
But the second problem is harder to solve. We’ve been told, ‘We do that on our website.’ Someone needs to ask why they won’t make this advertisement legible, when its sole purpose is to compel an experienced #Physical Therapist (for example) to visit your website.
Ours is a ‘hurry up I want it now’ culture. Especially on the web. People expect to see the answer without a lot of reading. Take the extra seconds so the ad is legible. After all, that is why you’re displaying it.