Monthly Archives: April 2017

8 Simple Ways To Recognize Your Employees

Employee recognition programs are designed to make it easier for managers to acknowledge staff successes. By praising accomplishments, these programs aim to retain employees. When someone leaves a job, it costs the business between 16-200% of the employee’s salary to fill the vacancy.  These replacement costs are tied to the employee’s salary, which means that the highest earners are harder to replace.  Since recognition is a helpful way to minimize turnover, here are some ideas to help managers recognize their employees.

  1. Ask new employees how they prefer to be recognized and what they like to do outside of work. Record this information in their employee file.When it is time to recognize this employee, choose a method that’s consistent with what they originally told you.Other options—while appreciated—may be less impactful.
  2. Verbal recognition:  Simply saying thank you is a great start.  Then take the time to specifically describe the positive impact of their work.
  3. Verbal recognition with an audience:  If an employee’s actions positively impacted the larger organization, announce their success at a meeting.
  4. Written recognition:  Writing a card or email to an employee gives them the opportunity to revisit the kind words later.
  5. Gift:  There are a lot of possibilities here.  Some managers have gift cards and movie tickets.  Other organizations offer branded items (like reusable shopping bags and water bottles) for managers to give away for recognition reasons. If recognition items are not provided by an employee recognition program, there may be room in the budget to purchase items to have on hand.
  6. Time off: People love getting extra time off, whether it’s the day or simply the afternoon.
  7. Free meal:  Everyone loves a free meal.  Before offering this option, determine the employee has any dietary restrictions.  Pick an appropriate place and take your employee to lunch.
  8. Meetings with executive level managers: This option can only be offered if the organization’s highest leaders are dedicated to spending time with employees.  Since this is not true for many leaders, it is important to determine this prior to offering to an employee.

Recognition programs were created to foster an appreciative workplace that celebrates successes.  After all, retaining employees is easier than replacing them.  There are countless ways to recognize employees.  Use these 8 ideas as inspiration.  Take what works, and feel free to leave disregard the rest.


Resources
Merhar, Christina.  Employee Retention: The Real Cost of Losing An Employee. Zane Benefits, 2016 February 4, https://www.zanebenefits.com/blog/bid/312123/employee-retention-the-real-cost-of-losing-an-employee. Accessed March 25, 2017.
Recognizing And Rewarding Your Staff. Harvard University Faculty of Arts & Sciences Human Resources Department, http://hr.fas.harvard.edu/recognition. Accessed March 25, 2017.

Should My Clinic Have A Social Media Account?

In today’s world, it seems that everyone is on social media.  The potential audience is gigantic, and many organizations consider joining social media as a way to expand their reach.  Unfortunately, many do not realize that simply creating an account isn’t enough.
Instead, social media requires commitment. People are more likely to “follow” pages that have consistent posts with helpful information.  In your organization, someone will need to regularly manage and post to the account.  If the organization’s social media page looks incomplete or abandoned, visitors will move on.  Before committing to a clinic social media account, take time to identify the desired goals are.

How do your current patients find information?

Ultimately, you want to be active in spots where your patients are.  If your target patient population does not use social media to find their information, it may not be the right primary channel to invest in.  Instead, social media efforts could come secondary to other marketing efforts.

Who will follow your social media account?

Answer this question with as many specific as possible.  Healthcare organizations usually target their social media content either to patients or caregivers. It’s possible to have a successful social media account that targets patients or caregivers.  An internal medicine clinic may target patients directly.  A geriatric medicine clinic may target its social media content to appeal to the patient’s family, instead of directly to the patient.

How will this account benefit your practice?

Connecting with current and potential patients should always be the primary goal of clinic outreach efforts.  Social media could be the best channel to help accomplish that. Write down your specific goals for social media.  Are these realistic?  Do these make sense? Before creating an account, you should ensure that your organization is comfortable with the potential return on investment.

How will this account benefit your (potential and current) patients?

When done strategically, social media accounts have incredible power to connect and share information.  Describe what information your organization would share on its social media account.  Write down a list of subjects that you’d cover.  List how frequently your organization would post.

For people, businesses, and healthcare organizations, social media is a powerful tool that hold the promise of expanded reach and influence among target audiences.  Yet social media accounts take time and energy to maintain.  If you’re struggling to answer the questions listed above, it may be a sign to postpone creating an account.